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Exclusive: ITV America forges deal with Lost Arts

Realscreen by Daniele Alcinii

Grant Cross and his Lost Arts Entertainment have secured an exclusive production deal with ITV America to develop both scripted and unscripted content under the ITV America banner.

Cross most recently served as co-executive producer on Discovery Channel’s Devil’s Canyon and has previously overseen projects from concept through to development and production for such production units as Jupiter Entertainment, Megalomedia and AMS Pictures.

His past production credits include VH1′s For the Love of Ray J, Fox Sports 1′s The Ultimate Fighter, A&E’s Shipping Wars and Animal Planet’s Lone Star Law.

Joining Cross in the ITV America fold will be Katie Dunn, who will continue on in her role as senior VP of development at Lost Arts Entertainment, working alongside Cross.

“Grant has both an incredible eye for discovering great stories and the talent to tell them in ways that are illuminating and appeal to many different kinds of audiences,” said ITV America president David George in a statement.

ITV America’s EVP of business development and international Edward Simpson brokered the deal.

Lost Arts Entertainment is repped by ICM Partners.

“In such a collaborative industry, there’s no group of folks we’d like to position ourselves with more than the ITV America family,” added Cross. “We are truly elated for the opportunity and are looking forward to building on our reputation of being able to develop, cast and produce fresh content.”

The deal with Lost Arts follows a wave of recent production agreements from ITV America, including with Michael Strahan’s SMAC Entertainment, Kenny Smith’s Smith Entertainment, La La Anthony’s LaLaLand, and Jared Hoffman and Chris Pollack’s newly minted Forge Media.